Author: Jobin Valsaraj

Reading time: 7 minutes Category: Chatbots & Automations 67% of chatbot instances that have been implemented get removed from the business within 8 months. It’s not that the technology has failed; however, it is the business using the incorrect type of…

LinkedIn Ads are perceived as being expensive. And they are, but that is only part of the story. Why are they expensive? Because they are the only ones offering precise professional targeting. Target job title, job seniority, company size, and industry—or…

Reading time: 8 minutes Category: Paid Social ₹2,500 spent. Zero conversions. That’s the reality for most first-time Google Ads users in Kerala — and honestly, across India. The problem isn’t Google Ads. The platform works. The problem is that most people…

Reading time: 8 minutes Category: Paid Social The majority of Meta Ads accounts are wasting 30-40% of their ad budget on people who won’t convert. Not because it doesn’t work—Meta Ads perform incredibly well. But because most advertisers set their targeting…

Reading time: 12 minutes Category: Paid Social Performance marketing has transformed the manner in which businesses attract customers, with advertising costs translating into revenue. While in traditional marketing, you might be required to pay for advertisements with hopes of generating revenue,…