How EME scaled SAP certification to ₹4.75 Cr in 2 years at 23.75× ROI

EME (Electromech Enterprises) sells premium SAP certification programs out of Kochi. Their consultant-level track costs ₹2L and competes directly with national education brands. When we partnered, they had strong offline word-of-mouth but no digital enrollment engine — every lead came from referrals, every close happened in person, and the unit economics were held together by Kochi's dense professional network.

The challenge

Digital leads were expensive and unqualified. Cost-per-enrollment on generic Meta campaigns ran 3–4× what the business could bear, and the jump from "interested prospect" to "₹2L investment" was too steep to close in a single session.

What we shipped

We rebuilt the funnel end-to-end. Layer 1: precision-targeted Meta ads to recent grads and IT professionals, with creative tailored to SAP career trajectories in Kochi. Layer 2: AI-powered lead qualification — every form fill scored for intent and routed to the right counsellor in seconds. Layer 3: webinar-first funnel on webinarkit.com that let prospects taste the curriculum before committing, dropping the commitment barrier without discounting.

Results

237 leads closed on ₹17.18L total ad spend across 24 months. 280% enrollment growth in the first six months. Cost-per-qualified-lead fell 42%. The SAP consultant program became the flagship — 15 to 25 enrollments per month, sustained, from a channel that didn't exist before we started.