How Faber Kerala hit 41× ROAS on ₹22 L in a single festive window
Faber Kerala runs premium Faber Platinum Studios selling silent chimneys, built-in hobs, and high-end kitchen systems. Strong offline, zero digital. We built the digital sales engine from scratch across three phases — March 2026 festive peak delivered ₹22L revenue at 41× ROAS.
Strong offline presence across premium Faber Platinum Studios, zero digital. No lead engine for Kerala's festive buying cycles (Eid, Easter, Onam, Vishu).
Three-phase digital engine — (1) market entry + Kerala kitchen buying-behaviour audience pools, (2) hyper-localised Malayalam-first creatives positioning Faber as a lifestyle upgrade (not an appliance), (3) festive scaling with Chimney + Hob combo bundles timed to Eid and Easter with budget scaled into peak windows.
March 2026 festive peak: ₹22L revenue, 41× ROAS, 60 high-quality leads, +45% revenue growth vs prior year. Monthly sustained ROAS averages 25–30× outside festive windows.
Faber Kerala runs the premium Faber Platinum Studios across the state, selling silent chimneys, built-in hobs, and high-end kitchen systems to affluent households. Offline, the brand is strong — walk-in conversions are healthy, and word-of-mouth dominates. Digitally, they had no engine. Every festive cycle (Eid, Easter, Onam, Vishu) passed with walk-ins but without a measurable lead flow.
The challenge
Premium appliances sell on emotion and aspiration, not discount. Kerala buyers in the ₹80K–2L kitchen segment buy Faber because it signals a lifestyle. But positioning it that way on Meta, in Malayalam, with creatives that earn attention in 3 seconds — nobody had cracked that playbook yet.
What we shipped (three phases)
Phase 1 — Market entry. Audience pools built around Kerala kitchen buying behaviour: household income signals, home-ownership milestones, festive spending windows. Creative testing to find which hooks performed.
Phase 2 — Creative-first scaling. Malayalam-first creatives (not translated — written for the culture). Silent chimneys positioned as "the upgrade your kitchen deserves", built-in hobs as status markers. Founder and product-in-action shots out-performed studio polish.
Phase 3 — Festive windows. Chimney + Hob combo bundles timed to Eid and Easter. Budget scaled into peak buying windows (2 weeks before and the festive week itself). Retargeting audiences primed on phase-2 creatives converted at 4×.
Results
March 2026 festive peak delivered ₹22L revenue at 41× ROAS — the best single month in Faber Kerala's digital history. 60 high-quality leads, 45% revenue growth year-over-year. Monthly ROAS settled at 25–30× sustained across non-festive windows.
We got Neogen Media on board for Faber Kerala and they've easily been the best performance marketing agency in Kochi for us. They set up our complete digital sales system and we've been consistently hitting an average ROAS of 20x since September. The Return On Investment was way beyond what we expected. Our showroom footfall and high-ticket product sales saw a massive boost and every result was trackable. If you want a digital marketing agency that actually gets you results, just go with Neogen Media. Highly recommended!
Frequently asked questions
- Is a 41x return on ad spend realistic for most brands?
- It was a peak, not an average, and it came from a premium product with a high average order value and an established brand behind it. A more useful benchmark is the sustained figure across the full engagement. Treat any single peak number, including this one, as a ceiling rather than a forecast.
- What made the difference for a premium kitchenware brand?
- Matching creative to a considered purchase rather than an impulse one. High-value kitchen appliances are researched, compared and discussed before buying, so the work went into qualification and follow-up rather than into pushing volume at the top of the funnel.
- How quickly did results appear?
- The engagement ran from September 2025 into March 2026, and the pattern was compounding rather than immediate. Creative and audience learning in the first weeks is what makes later months efficient - the peak figures came after the account had data to optimise against.
- Do you handle the creative as well as the media buying?
- Yes. This engagement included design and creative alongside performance marketing, which is usually the point: media buying can only optimise what the creative gives it. Separating the two puts a handoff in the middle of the fastest feedback loop you have.
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