How Faber Kerala hit 41× ROAS on ₹22 L in a single festive window

Faber Kerala runs the premium Faber Platinum Studios across the state, selling silent chimneys, built-in hobs, and high-end kitchen systems to affluent households. Offline, the brand is strong — walk-in conversions are healthy, and word-of-mouth dominates. Digitally, they had no engine. Every festive cycle (Eid, Easter, Onam, Vishu) passed with walk-ins but without a measurable lead flow.

The challenge

Premium appliances sell on emotion and aspiration, not discount. Kerala buyers in the ₹80K–2L kitchen segment buy Faber because it signals a lifestyle. But positioning it that way on Meta, in Malayalam, with creatives that earn attention in 3 seconds — nobody had cracked that playbook yet.

What we shipped (three phases)

Phase 1 — Market entry. Audience pools built around Kerala kitchen buying behaviour: household income signals, home-ownership milestones, festive spending windows. Creative testing to find which hooks performed.

Phase 2 — Creative-first scaling. Malayalam-first creatives (not translated — written for the culture). Silent chimneys positioned as "the upgrade your kitchen deserves", built-in hobs as status markers. Founder and product-in-action shots out-performed studio polish.

Phase 3 — Festive windows. Chimney + Hob combo bundles timed to Eid and Easter. Budget scaled into peak buying windows (2 weeks before and the festive week itself). Retargeting audiences primed on phase-2 creatives converted at 4×.

Results

March 2026 festive peak delivered ₹22L revenue at 41× ROAS — the best single month in Faber Kerala's digital history. 60 high-quality leads, 45% revenue growth year-over-year. Monthly ROAS settled at 25–30× sustained across non-festive windows.