How Faber Kerala Achieved 36.9× ROAS — 404 Closed Deals in 9 Months
How a full-funnel Meta Ads + CRM system delivered a 36.9× return on ad spend — 404 closed deals from 5,316 leads over 9 months.
Faber Kerala needed more than leads — they needed closed sales they could measure. With high lead volume across multiple branches and teams, the priority was a single source of truth that tied every lead to a real, billed deal and tracked actual revenue, not vanity metrics.
Neogen Media built the lead-to-sale system inside GoHighLevel: every lead captured, qualified, and moved through a defined sales pipeline to the Billed stage, with closed value recorded against each deal. This gave the business a clean monthly view of leads in, deals closed, conversion rate, and revenue out — across all teams and branches.
36.9× ROAS on ₹4.27L in Meta ad spend over 9 months. 404 deals closed at a 7.6% lead-to-sale rate from 5,316 leads, with an average deal value of ₹38,964. Monthly deals grew from 3 at launch to a peak of 99 in May.
The Challenge
Faber Kerala needed more than leads — they needed closed sales they could measure. With high lead volume across multiple branches and teams, the priority was a single source of truth that tied every lead to a real, billed deal — tracking actual performance, not vanity metrics.
The Approach
Neogen Media built the full-funnel system: Meta Ads driving leads at scale, feeding into a GoHighLevel CRM pipeline where every lead was qualified, tracked, and closed. Each deal was recorded against a Billed stage with a closed value — giving management a clean, monthly view of leads in, deals closed, and return on ad spend across all branches.
The Results
Across 9 months (Sep 2025 – May 2026), the system delivered:
- 36.9× ROAS on ₹4.27L in Meta ad spend.
- 404 deals closed at a 7.6% lead-to-sale conversion rate from 5,316 leads.
- Average deal value of ₹38,964 per closed deal.
- A clear growth curve: monthly deals closed grew from 3 at launch to a peak of 99 in May as the pipeline matured.
The compounding effect is the headline: a predictable, repeatable sales engine — not a one-off spike — with conversion rates climbing from 1.8% in the launch month to 12.8% at peak.
Month-by-Month Performance
| MONTH | LEADS | DEALS | CONV. | REVENUE | AVG DEAL |
|---|---|---|---|---|---|
| SEP 2025 | 168 | 3 | 1.8% | ₹90,501 | ₹30,167 |
| OCT | 571 | 32 | 5.6% | ₹12,69,912 | ₹39,685 |
| NOV | 797 | 45 | 5.6% | ₹17,72,918 | ₹39,398 |
| DEC | 526 | 35 | 6.7% | ₹11,76,069 | ₹33,602 |
| JAN 2026 | 431 | 41 | 9.5% | ₹15,83,449 | ₹38,621 |
| FEB | 674 | 34 | 5.0% | ₹14,28,753 | ₹42,022 |
| MAR | 605 | 60 | 9.9% | ₹22,12,040 | ₹36,867 |
| APR | 771 | 55 | 7.1% | ₹21,98,632 | ₹39,975 |
| MAY | 773 | 99 | 12.8% | ₹40,09,160 | ₹40,497 |
| JUN 1-22 | 601 | 59 | 9.8% | ₹21,62,246 | ₹36,648 |
| TOTAL | 5,917 | 463 | 7.8% | ₹1,79,03,680 | ₹38,669 |
We got Neogen Media on board for Faber Kerala and they've easily been the best performance marketing agency in Kochi for us. They set up our complete digital sales system and we've been consistently hitting an average ROAS of 20x since September. The Return On Investment was way beyond what we expected. Our showroom footfall and high-ticket product sales saw a massive boost and every result was trackable. If you want a digital marketing agency that actually gets you results, just go with Neogen Media. Highly recommended!
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