How Modern Dental & Skin Clinic Booked 180 Appointments at ₹490 Each with Meta Ads

The Challenge

Modern Dental & Skin Clinic needed a predictable flow of new patients — not just clicks and likes, but people actually booking appointments for dental and aesthetic treatments. The goal was to build a measurable acquisition system where every rupee of ad spend could be traced through to a booked consultation.

The Approach

Neogen Media set up a full-funnel Meta Ads system with lead capture flowing directly into the clinic's GoHighLevel CRM, so every lead was tracked from first click to booked appointment. As the campaign matured, targeting and creative were tightened month over month to push down cost-per-lead and lift the quality of bookings.

The Results

Over roughly three months, ₹88,126 in Meta ad spend produced:

• 1,293 leads at a blended ₹68 cost per lead — 99% matched as Meta-sourced inside the CRM.
• 180 appointments booked across the clinic's calendars at just ₹490 per appointment.
• 13.9% lead-to-appointment rate — more than 1 in 8 leads turned into a real booking.
• 483,675 people reached and 1.58M impressions, building the clinic's local brand presence alongside direct response.

The standout story is the growth in monthly bookings, which climbed from 13 in the launch month to a peak of 78 in May — roughly a 6× increase as the system compounded.

Month-by-Month Performance

Mar 14–31: ₹7,524 spend · 163 leads · ₹46 CPL · 13 appointments · 202,460 reach · 0.78% CTR

April: ₹30,876 spend · 453 leads · ₹68 CPL · 29 appointments · 175,801 reach · 1.20% CTR

May: ₹32,825 spend · 375 leads · ₹88 CPL · 78 appointments · 198,037 reach · 1.02% CTR (peak month)

Jun 1–22: ₹16,900 spend · 302 leads · ₹56 CPL · 59 appointments · 97,086 reach · 1.30% CTR (partial month)

Appointment Outcomes

All 180 booked appointments, by outcome at time of reporting:

• Attended (showed up): 42
• Confirmed / upcoming: 67
• Newly booked: 2
• No-show: 8
• Cancelled: 61